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The Nordic Nutrition Recommendations

A better snacking culture is something very close to our hearts. With RAWBITE containing 100% organic, plant-based ingredients and 0% added sugar and palm oil, we comply with the Nordic Nutrition Recommendations (NNR). Since the first NNR edition was published in 1980, experts from the Nordic region and beyond gather regularly to define which foods are beneficial for human health. The Nordic Nutrition Recommendations form the basis for nutrition policies and dietary guidelines in all of the Nordic countries, which include Denmark, Sweden Finland, Iceland and Norway, and function as guide values for food producers both locally and globally.

What’s it all about?

Designed to improve diets, give physical activity advice and form the basis for product labelling, the Nordic Nutrition Recommendations provide science-based recommendations for consumers as well as public-sector institutions. Labelling in particular, like the Danish organic logo, nudges consumers towards healthy choices and encourages food manufacturers to improve their product development. 

Recent research has indicated that the time has come for an updated scientific version, scheduled to be published in 2022. The new version will include the connection between sustainability and food choices. Paula Lehtomäki, Secretary General of the Nordic Council of Ministers, highlights the sustainability aspect as a chance to turn a challenge into an opportunity:

 “Work on the Nordic Nutrition Recommendations also helps us to achieve the vision of making the Nordic region the most sustainable and integrated region in the world.”

Plant foods, healthy fats and no added sugar are the key

The traditional diets of Nordic countries have been advocated as healthy alternatives to many common diets, as they are characterized by large amounts of unrefined plant foods and a density in micronutrients (Nordic Council of Ministers, 2014),                    

Recommendations based on scientific evidence in the NNR include (Nordic Council of Ministers, 2014):

  • Decrease energy density, increase micronutrient density, and improve carbohydrate quality by consuming naturally fiber-rich plant foods (e.g. vegetables, pulses, fruits and berries, nuts and seeds, and whole grains)
  • Limit sugar-sweetened beverages to reduce intake of added sugars
  • Improve dietary fat quality by balancing the fatty acid proportions (increase intake of unsaturated fat contained in fatty fish, nuts and seeds, avocados, olives and vegetable oils and fats and limit the intake of palm oil)
  • Replace processed and red meat with vegetarian alternatives or with fish and poultry
  • Limit the use of salt in food production and preparation and limit the intake of savory snacks

As well as containing 100% plant-based, organic ingredients, RAWBITE bars are rich in fiber, contain a valuable amount of unsaturated fats and are low in salt. Simply pure ingredients with great nutritional value!

Do you want to know more about sugar and what's behind the term "no sugar added"? Read here!


Nordic Council of Ministers (2014), Nordic Nutrition Recommendations 2012: Integrating nutrition and physical activity, Nord, Nordic Council of Ministers, Copenhagen K,